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M&M Tree Service had long wanted to do a first-class, 4-color mailer to prime markets, both residential and commercial, but many factors, including cost, had prevented this from taking place. Bids to mailing services had come back long before, with Coupon Country/Kaufman Advertising winning the bid, but the job had to be put on hold for almost a year. Then in June it was time to "go for it" in the words of Nancy, M&M office manager. Over the next several weeks a beautiful, quality color brochure on glossy paper became reality. After a few more revisions, color and press checks, the printing was ready, and, finally, the actual mailing to 8,000 prime Montclair/Piedmont homeowners and 2,000 landscape contractors and property managers. Within the first three days, Nancy called us to report over 100 responses/bids to the brochure--and these were "quality, large jobs". Many people commented on the quality of brochure and the resulting confidence in our company, according to Nancy. By the end of the week, response was into the several hundreds and the job backlog several months! And this during the "low" season! Interesting, not only people who received the brochure were calling but referrals from friends and people outside the mailing area were coming in, says Nancy. "Unbelievable" is the way Nancy sums up the experience and is happy to share her enthusiasm in Kaufman Advertising/Coupon Country with anyone who wants to call. Prior to this mailing, M&M Tree had tried most forms of advertising, with only direct mail coupons working well. But after the response from this self-mailer, M&M plans to cut back other advertising and do more self-mailers (Kaufman Advertising), in addition to direct mail coupons (Coupon Country). The cost to do this 10M full-color mailing was around $3,000 but M&M made its money back the first day and the mailing has since paid for itself tens of times over. YOU, TOO, CAN TRANSFORM YOUR BUSINESS!
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