COUPON COUNTRY is the only form of advertising that gets into every household in your market area(s) - by U.S. mail! Newspapers and other media do not reach every home in a given area. With COUPON COUNTRY you select the areas (in units of 10,000 households) in or around your normal trade area, unlike newspapers where you are usually forced to buy more coverage than you need - NO WASTED CIRCULATION!
MAIL MOST EFFECTIVE
People respond to mail better than all other forms of advertising (according to Nelson and others). Newspaper ads are often lost in the voluminous pages of articles and ads - only 7-8% readership of the typical 1/8 page newspaper ad, according to Starch Reports. With newspaper ads, you are reaching the same limited group of readers over and over. With COUPON COUNTRY direct mail you can achieve total market coverage by the mailing areas you select. Also, COUPON COUNTRY coupons are controlled - one coupon book per household. This eliminates the common problem of repeat usage by the same people with newspaper coupons (extra newspapers are readily available).
LONGER AD LIFE
Your business name and ad message will have a "lifetime" of 8 weeks or longer! Research has shown that our coupon books are saved, reviewed and redeemed up to the expiration date - usually 2-3 months of effectiveness. Newspapers and envelope coupons are generally thrown out the day they're received. Eight weeks of newspaper ads is many times more expensive.
ATTRACTIVE & POPULAR MEDIUM
The COUPON COUNTRY booklet stands out in the mail among the mass of envelopes and brochures, its high gloss cover beckoning recipients to look though it. There are no loose coupons to fumble through and the booklet is easily carried in one's purse or pocket for a longer "life." Each business has its own perforated free-standing coupon for best visibility. The 7 1/2" x 3" printed area is more space for ad copy than the average 1/8 page newspaper ad - and doesn't get "lost." People look forward to receiving the coupon books, especially in today's tight economy when coupon bargains are more popular than ever.
By combining with other non-competing businesses your cost is roughly 1/5 that of a solo mailing (a single business) - and ad response is virtually the same (People appreciate an interesting collection of coupons.) For less than 4 cents per home you get the whole program: design, printing, mailing/postage and marketing, not to mention 2-3 months of effective advertising - and save countless hours of running around trying to do your own mailing. Based on 3 month's effectiveness, your cost becomes less than $35 per week.
COUPON COUNTRY generally accepts only one of each type of business e.g. one dry cleaner, one dentist, one pizza parlor, etc. You can "lock up" your business category for future mailing as long as you continue to run.
IMAGE PROBLEM WITH COUPONS??
No way - we say that COUPON COUNTRY has "legitimized" coupons...sending our attractively designed coupons by mail is about as "professional" as you can get. The old stigma of couponing has been reversed - now even the top professionals are taking advantage of coupons from doctors to dentists. Securities companies to savings and loans. And you can run just about anything on a coupon (1 or 2 sides) you could do on a on a full flyer or self-mailer AND SAVE!
NEW BUSINESS PROMOTION
COUPON COUNTRY is the perfect promotional vehicle to attract new customers. It's not enough to just say "Here we are!" with a newspaper ad. Our coupon offers WILL BRING PEOPLE IN YOUR DOORS - WE GUARANTEE IT!!!! People will then return again, tell their friends and BUSINESS WILL BUILD!
For Best results, the IDEAL NEW BUSINESS PROMOTION is to combine coupons with solo mailings. The solo mailings are more expensive but result in higher response while allowing for more space. There are no schedules or boundaries -- they may be sent out ANYTIME, ANYWHERE -- i.e. during a slow or peak time when more advertising is needed. REMEMBER, it is recommended that NEW BUSINESSES SHOULD SPEND UPWARDS OF 10% OF ANNUAL BUDGET ON ADVERTISING.